At Ziptech, we’re always avidly watching the various trends in the digital transformation. Our in-depth knowledge means we can support ambitious and productive digital strategies for your business.
Here we discuss just a couple of the fascinating growth areas in the digital transformation world and how they apply to modern companies.
Virtual reality may still be mostly floundering around in gaming applications but augmented reality (AR) is up and ready to go out into the real world. AR is where technology overlays the natural world with digital enhancement in order to create a new level of perception.
If you’re wondering where you might have already seen AR outside of sci-fi films, look no further than the 2016/17 super trend for kids – Pokémon Go. This AR application got a generation up and about again catching their favourite monsters in local environments.
The widescale success of Pokémon Go reignited commercial enthusiasm for AR. The scope of application once companies decide to really invest is mind-boggling. It applies to many areas from training and education to retail. Imagine if your customers no longer need to come to your place of business to get a feel for your product. They could see it, in 3D, in their own setting.
Natural Language Processing
Human speech is complex and so much of our understanding and processing ability comes from the nuances of communication. Teaching this to a computer has been tricky. How do you write an algorithm for sarcasm, for example?
The work of understanding the patterns underlying communication is invaluable to businesses and comes under the umbrella term ‘natural language processing’ (NLP). You may have already experienced automated help systems used by big companies as a first line of customer service delivery. Simple queries can be answered immediately while something more complex triggers a referral to a real person. This chatbot function continues to develop and the point at which the referral happens gets further down the line all the time.
However, it’s not just real-time exchanges that benefit from NLP. Being able to scan and analyse reams of data out on the internet for the meaning behind it allows business to monitor competitors, keep abreast of the thousands of review possibilities that could be affecting their reputation and track people’s communications for any expression of preference. These are just a few of the applications that can strengthen and improve the bond between consumers and services.