Fact: it’s a digital world.
Fiction: you’ve still got time to consider going digital.
Because 89% of enterprises have already adopted or have plans to adopt a digital-first business strategy, according to a recent survey by IDG.
It’s no wonder then that digital transformation is the current buzzword across industries.
So what does digital transformation actually mean?
Digital transformation uses digital technology as a means to improve all areas of the way a business operates in order to add value to its customers. Emphasis on the technology being a means and not an end.
That brings us onto the 3 P’s of digital transformation: people, products and processes.
Digital transformation simply isn’t possible without the buy-in of the people behind a business. From executives to employees, everyone needs to be on board and understand what digital transformation will mean for them. How will it affect their day to day? What changes will they need to make? How will digital transformation ultimately make things better for them and the company as a whole?
Products: its time to get personal
When a customer buys a product from you, it is about far more than just the purchase. It is about the whole customer experience and in today’s market that experience needs to be personal. Big data and analytics have a role to play here but true digital transformation means creating a seamlessly consistent customer experience whichever platform a customer uses to engage with you.
Processes: it’s a gradual thing
With the customer experience always centre stage, implementing new digital technologies is what drives digital transformation. Internally this could be incorporating Cloud computing or machine learning, externally this could be leveraging augmented reality or using artificial intelligence-driven chatbots. More often than not these changes happen gradually, in large part due to the other 2 P’s: people accept and accommodate change better when it is introduced in stages, and when it comes to the customer experience of your product, change here needs to keep disruption to a minimum, which is easier to achieve when its gradual.
With so much work to be done, why bother with digital transformation?
Because your survival depends on it.
Digital transformation improves the customer experience, builds loyalty, helps retain and motivate staff and bumps up revenue. So, those 89 % of enterprises we mentioned earlier, who are already on the case, are going win big. So where does that leave you?
You can begin the digital transformation of your business today. With affordable digital technologies built to scale up or down, it won’t cost you the earth to do however big or small your business is.
Don’t get left behind, start your digital transformation today.